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Certification of Surveyors

Surveying and data collecting is a niche skill and success of any market research project depends solely on the quality of surveyors. Explore how a leading organization utilizes Examonline to certify surveyors for Market Research.

Profile:

The organization is a not for profit autonomous body established by the fraternity of researchers spread across India. strives to uphold the highest standards of professionalism in the industry and showcase the developments and innovations taking place in this field in India and to help develop common tools for the industry.

Situation:

Market Research Field Excutives are the backbone of any survey/research project. The organization believes that all the field executives need to be trained in the discipline to ensure scientific data collection. The organization has mandated that all field executives need to be certified before any member organization can send them in the field.

A certification program has been conceptualized manged centrally by the organization for all its member organizations. With more than 20 member organizations, it is imperative to capture all relevant details and provide downloadable digitally signed certificates for field executives clearing the test.

Solution:

ExamOnline was the chosen partner for this organization to conduct certification tests. The registration module was configured to be used internally by the administrators to register candidates for the certification tests after ensuring they have completed the requisite training. Hall Tickets were generated through the system automatically allocating test schedule.

Candidates are authenticated using biometric system and their photos are captured while the candidate is writing their test. This photograph is used by the system while generating the Certificate to identify the certificate holder.

Result:

  • More than 1000 executives certified till date.
  • Pool of field surveyors available for agencies to select from and collaborate.
  • Significant improvement in quality and speed of data collection.